This GRETA policy brief seeks to guide local policymakers in creating tailored energy information that addresses individuals’ and communities’ unique needs regarding energy transition actions. Well-designed energy information can shape individual and community perspectives, fostering a greater willingness to embrace energy-saving practices and support policies for sustainable energy use.
In this policy brief, GRETA introduces eight different data-based energy personas and highlights corresponding design principles for each of them. This information seeks to encourage policymakers to offer citizens audience-specific, visualized energy information that empowers diverse groups of people to become more engaged in sustainable energy practices.
